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COMPANY OVERVIEW > Senior Management
| | Managing DirectorGeoff Babidge
Geoff assumed the role of CEO & Managing Director in February 2002. He was formerly Managing Director of Bunge Defiance and prior to that he was CEO of the Dairy division of National Foods. Geoff roles have included key roles in brand development, strategy, business planning and change management. His background in food and consumer products spans more than 25 years. |
| | Chief Financial Officer & Company SecretaryMichael Jenkins
Michael brings extensive experience in financial accounting and management. His most recent experience prior to joining So Natural Foods in 2001 was in establishing and managing local operations in Asia with a subsidiary of BF Goodrich as well as USA experience in the service industry. Michael’s background covers professional accounting, software, manufacturing, and staffing services industries. |
| | Strategic Development DirectorRory Macleod
Rory was appointed to the role of Strategic Development Director in June 2002. Rory brings to So Natural more than 15 years experience in corporate and strategic development including 12 years with UBS Investment Bank in Australia and Europe as senior director corporate finance. Rory's responsibility is strategy, corporate and commercial development as part of driving the company’s next era of profitable growth. |
| | Chief Operating OfficerGregory J Hughes
Greg has recently rejoined Freedom Nutritional Products, returning in July 2007. Greg was previously the GM of Sales and Marketing for the business. Most recently Greg has spent the last two years as CEO of a privately held confectionery business in regional Victoria. Greg has over 15 years experience within the FMCG industry in both Australia and SE Asia. Greg has held senior positions within the Mars group of companies, Sakarta Rice snacks and Findus Australia. Greg has a skill base to lead the operational growth of the company into its next phase. |
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