Company Overview > Senior Management

Managing Director

Geoff Babidge

Joined group in 2002 as Managing Director. He has almost 25 years experience in senior management positions within the food and consumer products markets including dairy and milling and baking.

Former CEO of the major milling and baking group, Bunge Defiance, and Managing Director of the dairy interests of National Foods Limited, the largest dairy group in Australia.

His experience includes strategy, business development, brand marketing and change management. His early background was as a chartered accountant and a former partner of Price Waterhouse

Executive Director, Chief Financial Officer

Rory Macleod

Joined group in 2003 and has senior executive responsibility for both Freedom Foods and group finance functions. Has over 20 years experience in corporate, strategy development and financial analysis, including 12 years with UBS Investment Bank in Australia and Europe as senior director corporate finance, specializing in the food and packaging sectors and prior to that as Equities Analyst in food and beverage. He has a strong background in corporate strategy development and implementation, mergers and acquisitions and business integration at a commercial and operational level.

General Manager, Group Sales

Peter Brown

Joined the group in August 2009, has over 8 years experience in the hospitality industry and more recently 15 years experience in food and consumer product markets. Previously employed by Frucor Beverages, with various roles including Grocery Business Manager - Coles and Independents and Foodservice Business Manager. Prior to Frucor was employed by George Weston Foods and Unilever Foods operating in the Foodservice and out of home channels. /font>

General Manager, Leeton Manufacturing Operations

Phil Wilson

Joined group in 2007 to plan and implement the Leeton Manufacturing Operations. Has over 30 years experience in senior operational roles in the food and beverage industry. Former Manufacturing Director of the Consumer Foods Division of Goodman Fielder (Uncle Toby’s) and prior to that senior roles in Cadbury Schweppes and Elders IXL. He has experience in manufacturing, logistics, engineering, quality and human resource management.

General Manager, CBPA

Amine Haddad

Joined group in 2008, has over 25 years experience in senior positions within a range of consumer industries including health care, insurance, retailing, packaging and food. Former Sales and Marketing Director with Tetra Pak Australia, and prior to that management positions with MBF, Blackmores and Coles. He has also worked in the USA with Johnson and Johnson for a number of years in senior Marketing roles.

General Manager, A2DP

Peter Nathan

Joined group in 2007, has over twenty years experience in global senior marketing and sales roles with-in leading global FMCG companies in Gillette and Colgate Palmolive. Has experience in brand development, advertising, media strategy and consumer communication strategy, account management, market research and team management in Australia, Taiwan, Malaysia and New Zealand.

Group Finance Manager and Company Secretary

Mark Gilio

Mark was appointed Company Secretary of the Freedom Nutritional Products group during September 2008. Mark has been with the group for over 5 years in his current position as group financial controller. In addition to Mark’s 8 years of FMCG industry experience, his background also covers retail and professional accounting. Mark is a member of the Australian Institute of Chartered Accountants and Chartered Secretaries Australia.